Helmus, T. C., Paul, C., & Glenn, R. W. (2007). Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation. RAND Corporation.
Chicago Style (17th ed.) CitationHelmus, Todd C., Christopher Paul, and Russell W. Glenn. Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation. RAND Corporation, 2007.
MLA (9th ed.) CitationHelmus, Todd C., et al. Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation. RAND Corporation, 2007.
Warning: These citations may not always be 100% accurate.