Enlisting Madison Avenue The Marketing Approach to Earning Popular Support in Theaters of Operation

• Autor principal: Helmus, Todd C. (auth)
• Outros Autores: Paul, Christopher (auth), Glenn, Russell W. (auth)
• Formato: Recurso Eletrônico Capítulo de Livro
• Idioma: inglês
• Publicado em: RAND Corporation 2007
• Assuntos: Defence strategy, planning & research; International relations; Political Science; History
• Acesso em linha: DOAB: download the publication; DOAB: description of the publication

Virtually every action, message, and decision of a military force shapes the opinions of an indigenous population: strategic communication, treatment of civilians at vehicle checkpoints, and the accuracy or inaccuracy of aerial bombardment. Themes of U.S. goodwill mean little if its actions convey o...