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Enlisting Madison Avenue The Marketing Approach to Earning Popular Support in Theaters of Operation

Virtually every action, message, and decision of a military force shapes the opinions of an indigenous population: strategic communication, treatment of civilians at vehicle checkpoints, and the accuracy or inaccuracy of aerial bombardment. Themes of U.S. goodwill mean little if its actions convey o...

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Bibliografski detalji
Glavni autor:	Helmus, Todd C. (auth)
Daljnji autori:	Paul, Christopher (auth), Glenn, Russell W. (auth)
Format:	Elektronički Poglavlje knjige
Jezik:	engleski
Izdano:	RAND Corporation 2007
Teme:	Defence strategy, planning & research International relations Political Science History
Online pristup:	DOAB: download the publication DOAB: description of the publication
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

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