Enlisting Madison Avenue The Marketing Approach to Earning Popular Support in Theaters of Operation

Virtually every action, message, and decision of a military force shapes the opinions of an indigenous population: strategic communication, treatment of civilians at vehicle checkpoints, and the accuracy or inaccuracy of aerial bombardment. Themes of U.S. goodwill mean little if its actions convey o...

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Bibliographic Details
Main Author: Helmus, Todd C. (auth)
Other Authors: Paul, Christopher (auth), Glenn, Russell W. (auth)
Format: Electronic Book Chapter
Language:English
Published: RAND Corporation 2007
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