Enlisting Madison Avenue The Marketing Approach to Earning Popular Support in Theaters of Operation
Virtually every action, message, and decision of a military force shapes the opinions of an indigenous population: strategic communication, treatment of civilians at vehicle checkpoints, and the accuracy or inaccuracy of aerial bombardment. Themes of U.S. goodwill mean little if its actions convey o...
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| Format: | Electronic Book Chapter |
| Language: | English |
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RAND Corporation
2007
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| Online Access: | DOAB: download the publication DOAB: description of the publication |
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