Searching for Information Online Using Big Data to Identify the Concerns of Potential Army Recruits

• Váldodahkki: Jahedi, Salar (auth)
• Eará dahkkit: Wenger, Jennie W. (auth), Yeung, Douglas (auth)
• Materiálatiipa: Elektrovnnalaš Girjji oassi
• Giella: eaŋgalasgiella
• Almmustuhtton: RAND Corporation 2016
• Fáttát: Advice on careers & achieving success; Databases; Data mining; Internet: general works; Military history; Technology; History; Business
• Liŋkkat: DOAB: download the publication; DOAB: description of the publication

Čoahkkáigeassu

This report assesses empirical applications of web search data and discusses the prospective value such data can offer Army recruiting efforts. The authors examine three different tools-Google Trends, Google AdWords, and Google Correlate-that can be used to access and analyze readily available, anonymous data from Internet searches related to the Army and to Army service.

ISBN

j.ctt1b67wpk
9780833094445
9780833094148

Beassan

Open Access