Searching for Information Online Using Big Data to Identify the Concerns of Potential Army Recruits

Searching for Information Online Using Big Data to Identify the Concerns of Potential Army Recruits

This report assesses empirical applications of web search data and discusses the prospective value such data can offer Army recruiting efforts. The authors examine three different tools-Google Trends, Google AdWords, and Google Correlate-that can be used to access and analyze readily available, anon...

Full description

Saved in:
Bibliographic Details
Main Author: Jahedi, Salar (auth)
Other Authors: Wenger, Jennie W. (auth), Yeung, Douglas (auth)
Format: Electronic Book Chapter
Language:English
Published: RAND Corporation 2016
Subjects:
Advice on careers & achieving success
Databases
Data mining
Internet: general works
Military history
Technology
History
Business
Online Access:DOAB: download the publication
DOAB: description of the publication
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This report assesses empirical applications of web search data and discusses the prospective value such data can offer Army recruiting efforts. The authors examine three different tools-Google Trends, Google AdWords, and Google Correlate-that can be used to access and analyze readily available, anonymous data from Internet searches related to the Army and to Army service.
ISBN:j.ctt1b67wpk
9780833094445
9780833094148
Access:Open Access

Similar Items