Searching for Information Online Using Big Data to Identify the Concerns of Potential Army Recruits
This report assesses empirical applications of web search data and discusses the prospective value such data can offer Army recruiting efforts. The authors examine three different tools-Google Trends, Google AdWords, and Google Correlate-that can be used to access and analyze readily available, anon...
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| Format: | Electronic Book Chapter |
| Language: | English |
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RAND Corporation
2016
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| Online Access: | DOAB: download the publication DOAB: description of the publication |
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| 245 | 1 | 0 | |a Searching for Information Online |b Using Big Data to Identify the Concerns of Potential Army Recruits |
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| 520 | |a This report assesses empirical applications of web search data and discusses the prospective value such data can offer Army recruiting efforts. The authors examine three different tools-Google Trends, Google AdWords, and Google Correlate-that can be used to access and analyze readily available, anonymous data from Internet searches related to the Army and to Army service. | ||
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