Searching for Information Online Using Big Data to Identify the Concerns of Potential Army Recruits

This report assesses empirical applications of web search data and discusses the prospective value such data can offer Army recruiting efforts. The authors examine three different tools-Google Trends, Google AdWords, and Google Correlate-that can be used to access and analyze readily available, anon...

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Bibliographic Details
Main Author: Jahedi, Salar (auth)
Other Authors: Wenger, Jennie W. (auth), Yeung, Douglas (auth)
Format: Electronic Book Chapter
Language:English
Published: RAND Corporation 2016
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