Searching for Information Online Using Big Data to Identify the Concerns of Potential Army Recruits

• Main Author: Jahedi, Salar (auth)
• Other Authors: Wenger, Jennie W. (auth), Yeung, Douglas (auth)
• Format: Electronic Book Chapter
• Language: English
• Published: RAND Corporation 2016
• Subjects: Advice on careers & achieving success; Databases; Data mining; Internet: general works; Military history; Technology; History; Business
• Online Access: DOAB: download the publication; DOAB: description of the publication

This report assesses empirical applications of web search data and discusses the prospective value such data can offer Army recruiting efforts. The authors examine three different tools-Google Trends, Google AdWords, and Google Correlate-that can be used to access and analyze readily available, anon...