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Investment in Social Marketing Campaign to Reduce Stigma and Discrimination Associated with Mental Illness Yields Positive Economic Benefits to California

This report examines the potential impact of the California Mental Health Services Authority's stigma and discrimination reduction social marketing campaign on the use of adult behavioral health services, and it estimates the benefit-cost ratios.

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Bibliographic Details
Main Author: Ashwood, J. Scott (auth)
Other Authors: Briscombe, Brian (auth), Collins, Rebecca L. (auth), Wong, Eunice C. (auth), Eberhart, Nicole K. (auth)
Format: Electronic Book Chapter
Language:English
Published: RAND Corporation 2016
Subjects:
History of the Americas
Psychological methodology
Psychology
History
Online Access:DOAB: download the publication
DOAB: description of the publication
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Description
Summary:This report examines the potential impact of the California Mental Health Services Authority's stigma and discrimination reduction social marketing campaign on the use of adult behavioral health services, and it estimates the benefit-cost ratios.
ISBN:j.ctt1btc10d
9780833095312
Access:Open Access

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