Gofman, A., & Moskowitz, H. R. (2012). Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind. Bentham Science Publishers.
Chicago Style (17th ed.) CitationGofman, Alex, and Howard R. Moskowitz. Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind. Bentham Science Publishers, 2012.
MLA (9th ed.) CitationGofman, Alex, and Howard R. Moskowitz. Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind. Bentham Science Publishers, 2012.
Warning: These citations may not always be 100% accurate.