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Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

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Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, particularly in product development. However, consumers frequently cannot articulate exactly what they need...

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Detaylı Bibliyografya
Diğer Yazarlar:	Gofman, Alex (Editör), Moskowitz, Howard R. (Editör)
Materyal Türü:	Elektronik Kitap Bölümü
Dil:	İngilizce
Baskı/Yayın Bilgisi:	Bentham Science Publishers 2012
Konular:	Consultancy & grants for businesses Experimentation, Methodology, Consumer Mind, Consumer Behavior, Research methods, Marketing, New product and services development, Content optimization
Online Erişim:	DOAB: download the publication DOAB: description of the publication
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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