Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind
Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, particularly in product development. However, consumers frequently cannot articulate exactly what they need...
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Other Authors: | Gofman, Alex (Editor), Moskowitz, Howard R. (Editor) |
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Format: | Electronic Book Chapter |
Language: | English |
Published: |
Bentham Science Publishers
2012
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Subjects: | |
Online Access: | DOAB: download the publication DOAB: description of the publication |
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