Chapter Introduction The Country-of-Origin (COO), Country-of-Origin (COO) Dimensions, and Country-of-Origin Effect (COE) - General Overview and Theoretical Approaches

This introductory chapter provides a general overview of the content of this monograph contains and its key areas of focus, namely a multi-faceted approach to country-of-origin (COO) and its dimensions, and country-of-origin effect (COE), including both consumer and strategic perspectives, as well a...

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मुख्य लेखक:	Witek-Hajduk, Marzanna K. (auth)
अन्य लेखक:	Grudecka, Anna (auth)
स्वरूप:	इलेक्ट्रोनिक पुस्तक अध्याय
भाषा:	अंग्रेज़ी
प्रकाशित:	Taylor & Francis 2024
विषय:	Behavioural economics Business & management International business Sales & marketing COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing
ऑनलाइन पहुंच:	DOAB: download the publication DOAB: description of the publication
टैग:	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

Chapter Introduction The Country-of-Origin (COO), Country-of-Origin (COO) Dimensions, and Country-of-Origin Effect (COE) - General Overview and Theoretical Approaches द्वारा Witek-Hajduk, Marzanna K.

प्रकाशित 2024

OAPEN Library: download the publication
OAPEN Library: description of the publication

इलेक्ट्रोनिक पुस्तक अध्याय

Chapter Introduction The Country-of-Origin (COO), Country-of-Origin (COO) Dimensions, and Country-of-Origin Effect (COE) - General Overview and Theoretical Approaches

Chapter Introduction The Country-of-Origin (COO), Country-of-Origin (COO) Dimensions, and Country-of-Origin Effect (COE) - General Overview and Theoretical Approaches द्वारा Witek-Hajduk, Marzanna K.

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