Branding the Middle East Communication Strategies and Image Building from Qom to Casablanca
This edited volume fills a gap in the research on place, product and personal branding in the Middle East and North Africa. It critically analyses processes of strategic communication and image building under conditions of globalisation, neoliberalisation and authoritarian rule. It looks at historic...
में बचाया:
| अन्य लेखक: | |
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| स्वरूप: | इलेक्ट्रोनिक पुस्तक अध्याय |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
Berlin/Boston
De Gruyter
2023
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| श्रृंखला: | Studies on Modern Orient
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| विषय: | |
| ऑनलाइन पहुंच: | DOAB: download the publication DOAB: description of the publication |
| टैग: |
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| सारांश: | This edited volume fills a gap in the research on place, product and personal branding in the Middle East and North Africa. It critically analyses processes of strategic communication and image building under conditions of globalisation, neoliberalisation and authoritarian rule. It looks at historical and contemporary branding efforts of different actors involved, their interests and motives and at the positioning of brands in time and space. |
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| भौतिक वर्णन: | 1 electronic resource (660 p.) |
| आईएसबीएन: | 9783110741100 9783110740622 9783110741155 |
| अभिगमन: | Open Access |