Branding the Middle East Communication Strategies and Image Building from Qom to Casablanca
This edited volume fills a gap in the research on place, product and personal branding in the Middle East and North Africa. It critically analyses processes of strategic communication and image building under conditions of globalisation, neoliberalisation and authoritarian rule. It looks at historic...
Bewaard in:
| Andere auteurs: | |
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| Formaat: | Elektronisch Hoofdstuk |
| Taal: | Engels |
| Gepubliceerd in: |
Berlin/Boston
De Gruyter
2023
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| Reeks: | Studies on Modern Orient
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| Onderwerpen: | |
| Online toegang: | DOAB: download the publication DOAB: description of the publication |
| Tags: |
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Internet
DOAB: download the publicationDOAB: description of the publication
3rd Floor Main Library
| Plaatsingsnummer: |
A1234.567 |
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| Kopie 1 | Beschikbaar |