Branding the Middle East Communication Strategies and Image Building from Qom to Casablanca
This edited volume fills a gap in the research on place, product and personal branding in the Middle East and North Africa. It critically analyses processes of strategic communication and image building under conditions of globalisation, neoliberalisation and authoritarian rule. It looks at historic...
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| Altri autori: | |
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| Natura: | Elettronico Capitolo di libro |
| Lingua: | inglese |
| Pubblicazione: |
Berlin/Boston
De Gruyter
2023
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| Serie: | Studies on Modern Orient
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| Soggetti: | |
| Accesso online: | DOAB: download the publication DOAB: description of the publication |
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