Branding the Middle East Communication Strategies and Image Building from Qom to Casablanca
This edited volume fills a gap in the research on place, product and personal branding in the Middle East and North Africa. It critically analyses processes of strategic communication and image building under conditions of globalisation, neoliberalisation and authoritarian rule. It looks at historic...
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| Diğer Yazarlar: | |
|---|---|
| Materyal Türü: | Elektronik Kitap Bölümü |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
Berlin/Boston
De Gruyter
2023
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| Seri Bilgileri: | Studies on Modern Orient
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| Konular: | |
| Online Erişim: | DOAB: download the publication DOAB: description of the publication |
| Etiketler: |
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OAPEN Library: description of the publication
Branding the Middle East Communication Strategies and Image Building from Qom to Casablanca
Baskı/Yayın Bilgisi 2023
OAPEN Library: download the publication
OAPEN Library: description of the publication
Elektronik
Kitap Bölümü