Chapter 1 Consuming atmospheres A journey through the past, present, and future of atmospheres in marketing

Chapter 1 Consuming atmospheres A journey through the past, present, and future of atmospheres in marketing

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This chapter begins by introducing readers to the inspiration behind the Consuming Atmospheres book. Readers are then taken on a journey through the past, present, and future of the topic of consuming atmospheres in the marketing field, through the three themes organising this edited collection: Par...

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Bibliographic Details
Main Author: Steadman, Chloe (auth)
Other Authors: Coffin, Jack (auth)
Format: Electronic Book Chapter
Language:English
Published: Taylor & Francis 2024
Subjects:
Behavioural economics
Business & management
Sales & marketing
Market research
consuming atmospheres, marketing, marketing research, consumer experience, consumer culture
Online Access:DOAB: download the publication
DOAB: description of the publication
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Description
Summary:This chapter begins by introducing readers to the inspiration behind the Consuming Atmospheres book. Readers are then taken on a journey through the past, present, and future of the topic of consuming atmospheres in the marketing field, through the three themes organising this edited collection: Part I: Designing Atmospheres, Part II: Experiencing Atmospheres, and Part III: Researching Atmospheres. Within each of these thematic areas, the chapters forming this collection are also introduced, demonstrating how they build upon - and converse with - existing research in this area. The chapter concludes by suggesting several avenues for future work on consuming atmospheres, to inspire future atmospheric investigations in marketing - and beyond.
Physical Description:1 electronic resource (19 p.)
ISBN:9781003288510- 1
9781032264929
9781032264943
Access:Open Access

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