Chapter 1 Consuming atmospheres A journey through the past, present, and future of atmospheres in marketing
This chapter begins by introducing readers to the inspiration behind the Consuming Atmospheres book. Readers are then taken on a journey through the past, present, and future of the topic of consuming atmospheres in the marketing field, through the three themes organising this edited collection: Par...
Saved in:
Main Author: | |
---|---|
Other Authors: | |
Format: | Electronic Book Chapter |
Language: | English |
Published: |
Taylor & Francis
2024
|
Subjects: | |
Online Access: | DOAB: download the publication DOAB: description of the publication |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
LEADER | 00000naaaa2200000uu 4500 | ||
---|---|---|---|
001 | doab_20_500_12854_122470 | ||
005 | 20231118 | ||
003 | oapen | ||
006 | m o d | ||
007 | cr|mn|---annan | ||
008 | 20231118s2024 xx |||||o ||| 0|eng d | ||
020 | |a 9781003288510- 1 | ||
020 | |a 9781032264929 | ||
020 | |a 9781032264943 | ||
040 | |a oapen |c oapen | ||
024 | 7 | |a 10.4324/ 9781003288510- 1 |c doi | |
041 | 0 | |a eng | |
042 | |a dc | ||
072 | 7 | |a KCK |2 bicssc | |
072 | 7 | |a KJ |2 bicssc | |
072 | 7 | |a KJS |2 bicssc | |
072 | 7 | |a KJSM |2 bicssc | |
100 | 1 | |a Steadman, Chloe |4 auth | |
700 | 1 | |a Coffin, Jack |4 auth | |
245 | 1 | 0 | |a Chapter 1 Consuming atmospheres |b A journey through the past, present, and future of atmospheres in marketing |
260 | |b Taylor & Francis |c 2024 | ||
300 | |a 1 electronic resource (19 p.) | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a computer |b c |2 rdamedia | ||
338 | |a online resource |b cr |2 rdacarrier | ||
506 | 0 | |a Open Access |2 star |f Unrestricted online access | |
520 | |a This chapter begins by introducing readers to the inspiration behind the Consuming Atmospheres book. Readers are then taken on a journey through the past, present, and future of the topic of consuming atmospheres in the marketing field, through the three themes organising this edited collection: Part I: Designing Atmospheres, Part II: Experiencing Atmospheres, and Part III: Researching Atmospheres. Within each of these thematic areas, the chapters forming this collection are also introduced, demonstrating how they build upon - and converse with - existing research in this area. The chapter concludes by suggesting several avenues for future work on consuming atmospheres, to inspire future atmospheric investigations in marketing - and beyond. | ||
540 | |a Creative Commons |f https://creativecommons.org/licenses/by-nc-nd/4.0/ |2 cc |4 https://creativecommons.org/licenses/by-nc-nd/4.0/ | ||
546 | |a English | ||
650 | 7 | |a Behavioural economics |2 bicssc | |
650 | 7 | |a Business & management |2 bicssc | |
650 | 7 | |a Sales & marketing |2 bicssc | |
650 | 7 | |a Market research |2 bicssc | |
653 | |a consuming atmospheres, marketing, marketing research, consumer experience, consumer culture | ||
773 | 1 | 0 | |7 nnaa |o OAPEN Library UUID: Consuming Atmospheres |
856 | 4 | 0 | |a www.oapen.org |u https://library.oapen.org/bitstream/20.500.12657/85201/1/9781003288510_10.4324_9781003288510-1.pdf |7 0 |z DOAB: download the publication |
856 | 4 | 0 | |a www.oapen.org |u https://directory.doabooks.org/handle/20.500.12854/122470 |7 0 |z DOAB: description of the publication |