Chapter 1 Consuming atmospheres A journey through the past, present, and future of atmospheres in marketing

This chapter begins by introducing readers to the inspiration behind the Consuming Atmospheres book. Readers are then taken on a journey through the past, present, and future of the topic of consuming atmospheres in the marketing field, through the three themes organising this edited collection: Par...

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Bibliografische gegevens
Hoofdauteur: Steadman, Chloe (auth)
Andere auteurs: Coffin, Jack (auth)
Formaat: Elektronisch Hoofdstuk
Taal:Engels
Gepubliceerd in: Taylor & Francis 2024
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Online toegang:DOAB: download the publication
DOAB: description of the publication
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