Consuming Atmospheres Designing, Experiencing, and Researching Atmospheres in Consumption Spaces

Consuming Atmospheres Designing, Experiencing, and Researching Atmospheres in Consumption Spaces

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consuming atmospheres, marketing, marketing research, consumer experience, consumer culture

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Bibliographic Details
Other Authors: Steadman, Chloe (Editor), Coffin, Jack (Editor)
Format: Electronic Book Chapter
Language:English
Published: Taylor & Francis 2024
Subjects:
Behavioural economics
Business & management
Sales & marketing
Market research
consuming atmospheres, marketing, marketing research, consumer experience, consumer culture
Online Access:DOAB: description of the publication
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