Consumer Behavior Practice Oriented Perspectives

• Autres auteurs: Sabah, Senay (Éditeur intellectuel)
• Format: Électronique Chapitre de livre
• Langue: anglais
• Publié: IntechOpen 2017
• Sujets: Sales & marketing; social media, media, sustainable development goals, marketing, saturation
• Accès en ligne: DOAB: download the publication; DOAB: description of the publication

No time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perform our multiroles within the society (buying the most expensive clothes means being the best mom for instances), what symbolic meanings we attribute to our b...