Consumer Behavior Practice Oriented Perspectives
No time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perform our multiroles within the society (buying the most expensive clothes means being the best mom for instances), what symbolic meanings we attribute to our b...
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Format: | Electronic Book Chapter |
Language: | English |
Published: |
IntechOpen
2017
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Online Access: | DOAB: download the publication DOAB: description of the publication |
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