Chapter Convincing fashion consumers to go green A brand communication problem?

Industrial / commercial art & design

Saved in:
Bibliographic Details
Main Author: Morais, Ricardo (auth)
Other Authors: Fernandes, Clara E. (auth)
Format: Electronic Book Chapter
Language:English
Published: Ghent Academia Press 2023
Subjects:
Online Access:DOAB: download the publication
DOAB: description of the publication
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000naaaa2200000uu 4500
001 doab_20_500_12854_131824
005 20231207
003 oapen
006 m o d
007 cr|mn|---annan
008 20231207s2023 xx |||||o ||| 0|eng d
020 |a 9789401496476-029 
020 |a 9789401496476 
040 |a oapen  |c oapen 
024 7 |a 10.26530/9789401496476-029  |c doi 
041 0 |a eng 
042 |a dc 
072 7 |a AKP  |2 bicssc 
072 7 |a AKT  |2 bicssc 
072 7 |a RNU  |2 bicssc 
100 1 |a Morais, Ricardo  |4 auth 
700 1 |a Fernandes, Clara E.  |4 auth 
245 1 0 |a Chapter Convincing fashion consumers to go green  |b A brand communication problem? 
260 |a Ghent  |b Academia Press  |c 2023 
300 |a 1 electronic resource (6 p.) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
506 0 |a Open Access  |2 star  |f Unrestricted online access 
520 |a Industrial / commercial art & design 
540 |a Creative Commons  |f https://creativecommons.org/licenses/by-nc-nd/4.0/  |2 cc  |4 https://creativecommons.org/licenses/by-nc-nd/4.0/ 
546 |a English 
650 7 |a Product design  |2 bicssc 
650 7 |a Fashion & textiles: design  |2 bicssc 
650 7 |a Sustainability  |2 bicssc 
653 |a Fashion, Sustainability, Communication, Brands, Social Media 
773 1 0 |7 nnaa 
856 4 0 |a www.oapen.org  |u https://library.oapen.org/bitstream/20.500.12657/85822/1/029.pdf  |7 0  |z DOAB: download the publication 
856 4 0 |a www.oapen.org  |u https://directory.doabooks.org/handle/20.500.12854/131824  |7 0  |z DOAB: description of the publication