La ética en la publicidad de las empresas multinacionales

• 1. Verfasser: Rivadeneira-Moreira, Julio César (auth)
• Weitere Verfasser: Cheve Chiluisa, Alejandra Andrea (auth), Kuffo Cevallos, Kenneth Johao (auth), Solórzano Vélez, Hilda Valeria (auth)
• Format: Elektronisch Buchkapitel
• Sprache: Spanisch
• Veröffentlicht: Ecuador Editorial Grupo AEA 2022
• Schlagworte: Society & social sciences; Ética; publicidad; empresas; multinacionales
• Online-Zugang: DOAB: download the publication; DOAB: description of the publication

This article contains issues related to ethics in the advertising activities of multinational companies, particularly those related to misleading and irresponsible advertising, possible calls for attention affecting specific social groups and the competitive market. The objective of the research is...