La ética en la publicidad de las empresas multinacionales

• Κύριος συγγραφέας: Rivadeneira-Moreira, Julio César (auth)
• Άλλοι συγγραφείς: Cheve Chiluisa, Alejandra Andrea (auth), Kuffo Cevallos, Kenneth Johao (auth), Solórzano Vélez, Hilda Valeria (auth)
• Μορφή: Ηλεκτρονική πηγή Κεφάλαιο βιβλίου
• Γλώσσα: Ισπανικά
• Έκδοση: Ecuador Editorial Grupo AEA 2022
• Θέματα: Society & social sciences; Ética; publicidad; empresas; multinacionales
• Διαθέσιμο Online: DOAB: download the publication; DOAB: description of the publication

This article contains issues related to ethics in the advertising activities of multinational companies, particularly those related to misleading and irresponsible advertising, possible calls for attention affecting specific social groups and the competitive market. The objective of the research is...