La ética en la publicidad de las empresas multinacionales

• 第一著者: Rivadeneira-Moreira, Julio César (auth)
• その他の著者: Cheve Chiluisa, Alejandra Andrea (auth), Kuffo Cevallos, Kenneth Johao (auth), Solórzano Vélez, Hilda Valeria (auth)
• フォーマット: 電子媒体 図書の章
• 言語: スペイン語
• 出版事項: Ecuador Editorial Grupo AEA 2022
• 主題: Society & social sciences; Ética; publicidad; empresas; multinacionales
• オンライン･アクセス: DOAB: download the publication; DOAB: description of the publication

This article contains issues related to ethics in the advertising activities of multinational companies, particularly those related to misleading and irresponsible advertising, possible calls for attention affecting specific social groups and the competitive market. The objective of the research is...