La ética en la publicidad de las empresas multinacionales

• Главный автор: Rivadeneira-Moreira, Julio César (auth)
• Другие авторы: Cheve Chiluisa, Alejandra Andrea (auth), Kuffo Cevallos, Kenneth Johao (auth), Solórzano Vélez, Hilda Valeria (auth)
• Формат: Электронный ресурс Глава книги
• Язык: испанский
• Опубликовано: Ecuador Editorial Grupo AEA 2022
• Предметы: Society & social sciences; Ética; publicidad; empresas; multinacionales
• Online-ссылка: DOAB: download the publication; DOAB: description of the publication

This article contains issues related to ethics in the advertising activities of multinational companies, particularly those related to misleading and irresponsible advertising, possible calls for attention affecting specific social groups and the competitive market. The objective of the research is...