La ética en la publicidad de las empresas multinacionales

• Автор: Rivadeneira-Moreira, Julio César (auth)
• Інші автори: Cheve Chiluisa, Alejandra Andrea (auth), Kuffo Cevallos, Kenneth Johao (auth), Solórzano Vélez, Hilda Valeria (auth)
• Формат: Електронний ресурс Частина з книги
• Мова: Іспанська
• Опубліковано: Ecuador Editorial Grupo AEA 2022
• Предмети: Society & social sciences; Ética; publicidad; empresas; multinacionales
• Онлайн доступ: DOAB: download the publication; DOAB: description of the publication

This article contains issues related to ethics in the advertising activities of multinational companies, particularly those related to misleading and irresponsible advertising, possible calls for attention affecting specific social groups and the competitive market. The objective of the research is...