Social Media in an English Village
Daniel Miller spent 18 months undertaking an ethnographic study with the residents of an English village, tracking their use of the different social media platforms. Following his study, he argues that a focus on platforms such as Facebook, Twitter and Instagram does little to explain what we post o...
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| Main Author: | |
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| Format: | Electronic Book Chapter |
| Language: | English |
| Published: |
UCL Press
2016
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| Series: | Why We Post
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| Subjects: | |
| Online Access: | DOAB: download the publication DOAB: description of the publication |
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| Summary: | Daniel Miller spent 18 months undertaking an ethnographic study with the residents of an English village, tracking their use of the different social media platforms. Following his study, he argues that a focus on platforms such as Facebook, Twitter and Instagram does little to explain what we post on social media. Instead, the key to understanding how people in an English village use social media is to appreciate just how 'English' their usage has become. He introduces the 'Goldilocks Strategy': how villagers use social media to calibrate precise levels of interaction ensuring that each relationship is neither too cold nor too hot, but 'just right'. |
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| Physical Description: | 1 electronic resource (220 p.) |
| ISBN: | 111.9781910634431 9781910634424 9781910634431 9781910634455 9781910634462 |
| Access: | Open Access |