Strategie di internazionalizzazione e grande distribuzione nel settore dell'abbigliamento

The Stanze della Moda project has set up an Observatory with the purpose of economic and management monitoring of the fabric of the Florentine companies through a marketing and research workshop. The analysis of several major international retailers demonstrates the emergence of a successful busines...

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Bibliografische gegevens
Hoofdauteur: Ciappei, Cristiano (auth)
Andere auteurs: Sani, Azzurra (auth)
Formaat: Elektronisch Hoofdstuk
Taal:Italiaans
Gepubliceerd in: Firenze University Press 2006
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DOAB: description of the publication
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