Drones and the Creative Industry Innovative Strategies for European SMEs

Drones and the Creative Industry Innovative Strategies for European SMEs

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This open access, interdisciplinary book presents innovative strategies in the use of civil drones in the cultural and creative industry. Specially aimed at small and medium-sized enterprises (SMEs), the book offers valuable insights from the fields of marketing, engineering, arts and management. Wi...

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Bibliographic Details
Other Authors: Santamarina-Campos, Virginia (Editor), Segarra-Oña, Marival (Editor)
Format: Electronic Book Chapter
Language:English
Published: Cham Springer Nature 2018
Subjects:
Film, TV & radio
Media studies
Economics
Research & development management
Small businesses & self-employed
Business
Management science
Management
Industrial management
Digital media
Small business
Motion pictures
Culture-Economic aspects
Online Access:DOAB: download the publication
DOAB: description of the publication
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Description
Summary:This open access, interdisciplinary book presents innovative strategies in the use of civil drones in the cultural and creative industry. Specially aimed at small and medium-sized enterprises (SMEs), the book offers valuable insights from the fields of marketing, engineering, arts and management. With contributions from experts representing varied interests throughout the creative industry, including academic researchers, software developers and engineers, it analyzes the needs of the creative industry when using civil drones both outdoors and indoors. The book also provides timely recommendations to the industry, as well as guidance for academics and policymakers.
Physical Description:1 electronic resource (161 p.)
ISBN:978-3-319-95261-1
Access:Open Access

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