APA (7th ed.) Citation

Dolnicar, S., Grün, B., & Leisch, F. (2018). Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful. Springer Nature.

Chicago Style (17th ed.) Citation

Dolnicar, Sara, Bettina Grün, and Friedrich Leisch. Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful. Singapore: Springer Nature, 2018.

MLA (9th ed.) Citation

Dolnicar, Sara, et al. Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful. Springer Nature, 2018.