Market Segmentation Analysis Understanding It, Doing It, and Making It Useful
Business; Management science; Market research; Statistics
Saved in:
Main Author: | |
---|---|
Other Authors: | , |
Format: | Electronic Book Chapter |
Language: | English |
Published: |
Singapore
Springer Nature
2018
|
Series: | Management for Professionals
|
Subjects: | |
Online Access: | DOAB: download the publication DOAB: description of the publication |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
LEADER | 00000naaaa2200000uu 4500 | ||
---|---|---|---|
001 | doab_20_500_12854_30884 | ||
005 | 20210210 | ||
003 | oapen | ||
006 | m o d | ||
007 | cr|mn|---annan | ||
008 | 20210210s2018 xx |||||o ||| 0|eng d | ||
020 | |a 978-981-10-8818-6 | ||
040 | |a oapen |c oapen | ||
024 | 7 | |a 10.1007/978-981-10-8818-6 |c doi | |
041 | 0 | |a eng | |
042 | |a dc | ||
072 | 7 | |a KJSM |2 bicssc | |
072 | 7 | |a PBT |2 bicssc | |
100 | 1 | |a Dolnicar, Sara |4 auth | |
700 | 1 | |a Grün, Bettina |4 auth | |
700 | 1 | |a Leisch, Friedrich |4 auth | |
245 | 1 | 0 | |a Market Segmentation Analysis |b Understanding It, Doing It, and Making It Useful |
260 | |a Singapore |b Springer Nature |c 2018 | ||
300 | |a 1 electronic resource (324 p.) | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a computer |b c |2 rdamedia | ||
338 | |a online resource |b cr |2 rdacarrier | ||
490 | 1 | |a Management for Professionals | |
506 | 0 | |a Open Access |2 star |f Unrestricted online access | |
520 | |a Business; Management science; Market research; Statistics | ||
540 | |a Creative Commons |f https://creativecommons.org/licenses/by/4.0 |2 cc |4 https://creativecommons.org/licenses/by/4.0 | ||
546 | |a English | ||
650 | 7 | |a Market research |2 bicssc | |
650 | 7 | |a Probability & statistics |2 bicssc | |
653 | |a Business | ||
653 | |a Management science | ||
653 | |a Market research | ||
653 | |a Statistics | ||
856 | 4 | 0 | |a www.oapen.org |u https://library.oapen.org/bitstream/20.500.12657/23073/1/1007085.pdf |7 0 |z DOAB: download the publication |
856 | 4 | 0 | |a www.oapen.org |u https://directory.doabooks.org/handle/20.500.12854/30884 |7 0 |z DOAB: description of the publication |