Market Segmentation Analysis Understanding It, Doing It, and Making It Useful
Business; Management science; Market research; Statistics
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Main Author: | Dolnicar, Sara (auth) |
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Other Authors: | Grün, Bettina (auth), Leisch, Friedrich (auth) |
Format: | Electronic Book Chapter |
Language: | English |
Published: |
Singapore
Springer Nature
2018
|
Series: | Management for Professionals
|
Subjects: | |
Online Access: | DOAB: download the publication DOAB: description of the publication |
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