Market Segmentation Analysis Understanding It, Doing It, and Making It Useful

• Yazar: Dolnicar, Sara (auth)
• Diğer Yazarlar: Grün, Bettina (auth), Leisch, Friedrich (auth)
• Materyal Türü: Elektronik Kitap Bölümü
• Dil: İngilizce
• Baskı/Yayın Bilgisi: Singapore Springer Nature 2018
• Seri Bilgileri: Management for Professionals
• Konular: Market research; Probability & statistics; Business; Management science; Statistics
• Online Erişim: DOAB: download the publication; DOAB: description of the publication