Commercial Communication in the Digital Age Information or Disinformation?
In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibiliti...
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Format: | Electronic Book Chapter |
Language: | English |
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De Gruyter Mouton
2017
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Online Access: | DOAB: download the publication DOAB: description of the publication |
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OAPEN Library: description of the publication
Commercial Communication in the Digital Age Information or Disinformation?
Published 2017
OAPEN Library: download the publication
OAPEN Library: description of the publication
Electronic
Book Chapter