How safe is eating chicken?
Consumers trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at analys...
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| Format: | Electronic Book Chapter |
| Language: | English |
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Firenze University Press
2006
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| Series: | Proceedings e report
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| Subjects: | |
| Online Access: | DOAB: download the publication DOAB: description of the publication |
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