Multichannel Management A Normative Model Towards Optimality
A company operating various sales channels, e.g. the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination. Th...
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Main Author: | Gruber, Gottfried (auth) |
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Format: | Electronic Book Chapter |
Language: | English |
Published: |
Bern
Peter Lang International Academic Publishing Group
2018
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Series: | Forschungsergebnisse der Wirtschaftsuniversitaet Wien
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Subjects: | |
Online Access: | DOAB: download the publication DOAB: description of the publication |
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