Die Fabrikation von Kreativität Organisation und Kommunikation in der Mode

Die Fabrikation von Kreativität Organisation und Kommunikation in der Mode

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How is creativity created in fashion? Judith Nyfeler examines the actors involved along with their specific organizational methods (routines, technologies, projects, cooperations) and linguistic expressions (narratives, shows, storytelling). It turns out that instead of constantly renewing, variants...

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Bibliographic Details
Main Author: Nyfeler, Judith (auth)
Format: Electronic Book Chapter
Published: Bielefeld 2019
Series:Sozialtheorie
Subjects:
Organizational theory & behaviour
Creativity
Organization Studies
Innovation
Creative Industries
Neo-institutionalism
Fashion Studies
Change
Variation
Language
Technology
Sociology of Organizations
Kreativität
Organisationsforschung
Innovationsforschung
Neo-Institutionalismus
Mode
Wandel
Sprache
Technologie
Organisationssoziologie
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Summary:How is creativity created in fashion? Judith Nyfeler examines the actors involved along with their specific organizational methods (routines, technologies, projects, cooperations) and linguistic expressions (narratives, shows, storytelling). It turns out that instead of constantly renewing, variants are formed, whereby the formal facade of creativity and the operative activities of production are organizationally resolved from each other. The formation of variants is enhanced by language elements, which are always worked on, which in turn represents the basis for change as well as stability in fashion.
Wie wird Kreativität in der Mode hervorgebracht? Judith Nyfeler untersucht die daran beteiligten Akteure samt ihrer spezifischen Organisationsweisen (Routinen, Technologien, Projekte, Kooperationen) und sprachlichen Ausdrucksformen (Narrative, Shows, Storytelling). Dabei zeigt sich: Anstatt sich ständig zu erneuern, werden Varianten gebildet, wodurch die formale Fassade der Kreativität und die operativen Aktivitäten der Produktion organisatorisch voneinander gelöst werden. Die Variantenbildung wird durch Sprachelemente verstärkt, die stets mitbearbeitet werden, was wiederum die Grundlage für den Wandel, aber auch die Stabilität in der Mode darstellt.
Physical Description:1 electronic resource (248 p.)
ISBN:9783839449929
9783837649925
Access:Open Access

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