Consumer Data Research
Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings - account for most of the data collected about citizens today. As a result, they are transforming the practice of s...
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| Other Authors: | , |
| Format: | Electronic Book Chapter |
| Language: | English |
| Published: |
UCL Press
2018
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| Subjects: | |
| Online Access: | DOAB: download the publication DOAB: description of the publication |
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