Social Media in Rural China Social Networks and Moral Frameworks

China's distinctive social media platforms have gained notable popularity among the nation's vast number of internet users, but has China's countryside been 'left behind' in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community...

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Bibliographic Details
Main Author: McDonald, Tom (auth)
Format: Electronic Book Chapter
Language:English
Published: UCL Press 2016
Series:Why We Post
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DOAB: description of the publication
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520 |a China's distinctive social media platforms have gained notable popularity among the nation's vast number of internet users, but has China's countryside been 'left behind' in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, social media is already deeply integrated into the everyday experience of many rural Chinese people. 
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