Rationality Concepts in Environmental Valuation

Survey based valuation techniques like the Contingent Valuation Method (CVM) rely particularly on the premise of respondents' rationality when answering willingness to pay (WTP) questions. Results of CVM surveys have repeatedly put this fundamental assumption into question. This study adopts a...

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Bibliographic Details
Main Author: Frör, Oliver (auth)
Format: Electronic Book Chapter
Language:English
Published: Bern Peter Lang International Academic Publishing Group 2018
Series:Hohenheimer volkswirtschaftliche Schriften
Subjects:
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DOAB: description of the publication
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520 |a Survey based valuation techniques like the Contingent Valuation Method (CVM) rely particularly on the premise of respondents' rationality when answering willingness to pay (WTP) questions. Results of CVM surveys have repeatedly put this fundamental assumption into question. This study adopts a more realistic view of rationality accounting for respondents' limited capacities to process information. Based on cognitive psychology a technique to detect and analyze the bounds of rationality inherent in WTP statements is developed. Using an empirical example, the influence of bounded rationality on the validity of CVM results is analyzed. It is shown that individual differences in information processing play a major role. From these results recommendations for future survey design are developed. 
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653 |a Bounded Rationality 
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653 |a Enviromental 
653 |a Environmental 
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653 |a Rationality 
653 |a Umweltbilanz 
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