Der österreichische Werbefilm Die Genese eines Genres von seinen Anfängen bis 1938

Filmed commercials are part of the culture of remembrance and of corporate and film history. When did this form of advertising begin? Who were the first sponsors and were advertising films made differently at that time than now? The monograph addresses these questions using the example of Austria. S...

Descrizione completa

Salvato in:
Dettagli Bibliografici
Autore principale: Moser, Karin (auth)
Natura: Elettronico Capitolo di libro
Pubblicazione: Berlin/Boston De Gruyter 2019
Serie:Werbung - Konsum - Geschichte
Soggetti:
Accesso online:DOAB: download the publication
DOAB: description of the publication
Tags: Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne!!
Descrizione
Riassunto:Filmed commercials are part of the culture of remembrance and of corporate and film history. When did this form of advertising begin? Who were the first sponsors and were advertising films made differently at that time than now? The monograph addresses these questions using the example of Austria. Starting from the early period of cinematography, it researches the development and establishment of the genre of the commercial in Austria until 1938.
Descrizione fisica:1 electronic resource (307 p.)
ISBN:9783110622300
9783110618969;9783110619140
Accesso:Open Access