Der österreichische Werbefilm Die Genese eines Genres von seinen Anfängen bis 1938
Filmed commercials are part of the culture of remembrance and of corporate and film history. When did this form of advertising begin? Who were the first sponsors and were advertising films made differently at that time than now? The monograph addresses these questions using the example of Austria. S...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic Book Chapter |
| Published: |
Berlin/Boston
De Gruyter
2019
|
| Series: | Werbung - Konsum - Geschichte
|
| Subjects: | |
| Online Access: | DOAB: download the publication DOAB: description of the publication |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000naaaa2200000uu 4500 | ||
|---|---|---|---|
| 001 | doab_20_500_12854_39522 | ||
| 005 | 20210210 | ||
| 003 | oapen | ||
| 006 | m o d | ||
| 007 | cr|mn|---annan | ||
| 008 | 20210210s2019 xx |||||o ||| 0|deu d | ||
| 020 | |a 9783110622300 | ||
| 020 | |a 9783110618969;9783110619140 | ||
| 040 | |a oapen |c oapen | ||
| 024 | 7 | |a 10.1515/9783110622300 |c doi | |
| 041 | 0 | |a deu | |
| 042 | |a dc | ||
| 072 | 7 | |a HBJD |2 bicssc | |
| 072 | 7 | |a HBLW |2 bicssc | |
| 072 | 7 | |a HBTB |2 bicssc | |
| 072 | 7 | |a KCZ |2 bicssc | |
| 100 | 1 | |a Moser, Karin |4 auth | |
| 245 | 1 | 0 | |a Der österreichische Werbefilm Die Genese eines Genres von seinen Anfängen bis 1938 |
| 260 | |a Berlin/Boston |b De Gruyter |c 2019 | ||
| 300 | |a 1 electronic resource (307 p.) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Werbung - Konsum - Geschichte | |
| 506 | 0 | |a Open Access |2 star |f Unrestricted online access | |
| 520 | |a Filmed commercials are part of the culture of remembrance and of corporate and film history. When did this form of advertising begin? Who were the first sponsors and were advertising films made differently at that time than now? The monograph addresses these questions using the example of Austria. Starting from the early period of cinematography, it researches the development and establishment of the genre of the commercial in Austria until 1938. | ||
| 540 | |a Creative Commons |f https://creativecommons.org/licenses/by/4.0/ |2 cc |4 https://creativecommons.org/licenses/by/4.0/ | ||
| 546 | |a German | ||
| 650 | 7 | |a European history |2 bicssc | |
| 650 | 7 | |a 20th century history: c 1900 to c 2000 |2 bicssc | |
| 650 | 7 | |a Social & cultural history |2 bicssc | |
| 650 | 7 | |a Economic history |2 bicssc | |
| 653 | |a Culture of memory | ||
| 653 | |a media history | ||
| 653 | |a advertising | ||
| 856 | 4 | 0 | |a www.oapen.org |u https://library.oapen.org/bitstream/20.500.12657/23559/1/1006587.pdf |7 0 |z DOAB: download the publication |
| 856 | 4 | 0 | |a www.oapen.org |u https://library.oapen.org/bitstream/20.500.12657/23559/1/1006587.pdf |7 0 |z DOAB: download the publication |
| 856 | 4 | 0 | |a www.oapen.org |u https://library.oapen.org/bitstream/20.500.12657/23559/1/1006587.pdf |7 0 |z DOAB: download the publication |
| 856 | 4 | 0 | |a www.oapen.org |u https://directory.doabooks.org/handle/20.500.12854/39522 |7 0 |z DOAB: description of the publication |