Der österreichische Werbefilm Die Genese eines Genres von seinen Anfängen bis 1938
Filmed commercials are part of the culture of remembrance and of corporate and film history. When did this form of advertising begin? Who were the first sponsors and were advertising films made differently at that time than now? The monograph addresses these questions using the example of Austria. S...
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| Format: | Electronic Book Chapter |
| Published: |
Berlin/Boston
De Gruyter
2019
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| Series: | Werbung - Konsum - Geschichte
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| Subjects: | |
| Online Access: | DOAB: download the publication DOAB: description of the publication |
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