Persuasion in Public Discourse Cognitive and functional perspectives (Volume 79)
This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of co...
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| Other Authors: | , |
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| Format: | Electronic Book Chapter |
| Language: | English |
| Published: |
John Benjamins Publishing Company
2018
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| Subjects: | |
| Online Access: | DOAB: download the publication DOAB: description of the publication |
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