<i>Fear Appeal</i> e <i>Message Framing</i> Strategie persuasive in interazione per la promozione della salute
Our health is largely linked to our actions, habits and lifestyles. This implies greater personal and responsibility and, at an institutional level, the possibility and the obligation to act to prevent diseases and promote a healthy behaviour. Persuasive communication is one of the main tools for pu...
Gorde:
Egile nagusia: | Gianmarco Romani (auth) |
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Formatua: | Baliabide elektronikoa Liburu kapitulua |
Hizkuntza: | ez dago eduki linguistikorik |
Argitaratua: |
Firenze University Press
2013
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Saila: | Premio Ricerca «Città di Firenze»
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Gaiak: | |
Sarrera elektronikoa: | DOAB: download the publication DOAB: description of the publication |
Etiketak: |
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Antzeko izenburuak
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Fear Appeal e Message Framing Strategie persuasive in interazione per la promozione della salute
nork: Romani, Gianmarco
Argitaratua: (2013) -
Fear Appeal e Message Framing Strategie persuasive in interazione per la promozione della salute
nork: Romani, Gianmarco
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A qualitative investigation of South African cigarette smokers' perceptions of fear appeal messages in anti-smoking advertising
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Threat appeals in health communication: messages that elicit fear and enhance perceived efficacy positively impact on young male drivers
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Message testing in India for COVID-19 vaccine uptake: What appeal and what messenger are most persuasive?
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