<i>Fear Appeal</i> e <i>Message Framing</i> Strategie persuasive in interazione per la promozione della salute

Our health is largely linked to our actions, habits and lifestyles. This implies greater personal and responsibility and, at an institutional level, the possibility and the obligation to act to prevent diseases and promote a healthy behaviour. Persuasive communication is one of the main tools for pu...

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Auteur principal: Gianmarco Romani (auth)
Format: Électronique Chapitre de livre
Langue:Pas de contenu linguistique, non applicable
Publié: Firenze University Press 2013
Collection:Premio Ricerca «Città di Firenze»
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