Bundling telecommunications services : competitive strategies for converging markets
With the advent of digital convergence, incumbent telephone and cable companies have begun to offer their services, such as voice telephony, Internet and TV in so-called triple play packages. While carefully recognizing the technological, legal and economic framework of the fixed-line telecommunicat...
में बचाया:
| मुख्य लेखक: | |
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| स्वरूप: | इलेक्ट्रोनिक पुस्तक अध्याय |
| प्रकाशित: |
KIT Scientific Publishing
2009
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| श्रृंखला: | Studies on eOrganisation and Market Engineering
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| विषय: | |
| ऑनलाइन पहुंच: | DOAB: download the publication DOAB: description of the publication |
| टैग: |
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| सारांश: | With the advent of digital convergence, incumbent telephone and cable companies have begun to offer their services, such as voice telephony, Internet and TV in so-called triple play packages. While carefully recognizing the technological, legal and economic framework of the fixed-line telecommunications industry, this book investigates whether bundling is indeed a profitable pricing strategy for the firms and if it can possibly facilitate the leverage of market power into neighboring markets. |
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| भौतिक वर्णन: | 1 electronic resource (XII, 189 p. p.) |
| आईएसबीएन: | KSP/1000011570 9783866443778 |
| अभिगमन: | Open Access |