Bundling telecommunications services : competitive strategies for converging markets
With the advent of digital convergence, incumbent telephone and cable companies have begun to offer their services, such as voice telephony, Internet and TV in so-called triple play packages. While carefully recognizing the technological, legal and economic framework of the fixed-line telecommunicat...
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| Autor principal: | |
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| Formato: | Electrónico Capítulo de libro |
| Publicado: |
KIT Scientific Publishing
2009
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| Colección: | Studies on eOrganisation and Market Engineering
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| Materias: | |
| Acceso en línea: | DOAB: download the publication DOAB: description of the publication |
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| Sumario: | With the advent of digital convergence, incumbent telephone and cable companies have begun to offer their services, such as voice telephony, Internet and TV in so-called triple play packages. While carefully recognizing the technological, legal and economic framework of the fixed-line telecommunications industry, this book investigates whether bundling is indeed a profitable pricing strategy for the firms and if it can possibly facilitate the leverage of market power into neighboring markets. |
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| Descripción Física: | 1 electronic resource (XII, 189 p. p.) |
| ISBN: | KSP/1000011570 9783866443778 |
| Acceso: | Open Access |