Comunicare l'Università di Firenze Percorsi, sperimentazioni e prospettive

The volume presents the main results of the first two years of activity of the Laboratorio di comunicazione (Communication Laboratory) of the University of Florence, which brings together knowledge, skills and professionalisms operating within the Florentine University on the themes of institutional...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Carlo Sorrentino (auth)
स्वरूप: इलेक्ट्रोनिक पुस्तक अध्याय
भाषा:कोई लिंग्विस्ट सामग्री नहीं
प्रकाशित: Firenze University Press 2014
श्रृंखला:Proceedings e report
ऑनलाइन पहुंच:DOAB: download the publication
DOAB: description of the publication
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विवरण
सारांश:The volume presents the main results of the first two years of activity of the Laboratorio di comunicazione (Communication Laboratory) of the University of Florence, which brings together knowledge, skills and professionalisms operating within the Florentine University on the themes of institutional communication. Six contributions resulting from as many research paths, coordinated by Gaetano Aiello, Marco Biffi, Simone Guercini, Giuseppe Lotti, Saverio Mecca, Carlo Sorrentino and Luca Toschi, aimed at analysing the institutional identity of the University, its reputation in the various <i>stakeholders</i>, the paths of defining a clear coordinated image, the appropriateness of the language used.
भौतिक वर्णन:1 electronic resource (170 p.)
आईएसबीएन:978-88-6655-619-0
9788866556190
अभिगमन:Open Access