Japanese Media Cultures in Japan and Abroad: Transnational Consumption of Manga, Anime, and Media-Mixes

• Main Author: Hernández-Pérez, Manuel (auth)
• Format: Electronic Book Chapter
• Language: English
• Published: MDPI - Multidisciplinary Digital Publishing Institute 2019
• Subjects: The arts; transnational; animesque; co-productions; live performance; technological specificity; scholarship; manga; transnational animation production; Prince of Tennis; export; voice actors; trans-acculturation; 2.5-Dimensional musicals; Japan; Europe; transduction; Niconico; creative industries; manga and anime; Japanese cultural studies; global popular; TV studies; Japanese animation market; youth cultures; OEL manga; bande dessinée; comics; audience participation; media; global manga; characters; Sakura Wars; media-form; dispersed agency; identity; media mix; editorial; kawaii; transnationality; materiality; media-mix; performance; Japanese studies; Kadokawa Dwango; fan culture; anime
• Online Access: DOAB: download the publication; DOAB: description of the publication

In the last few decades, Japanese popular culture productions have been consolidated as one of the most influential and profitable global industries. As a creative industry, Japanese Media-Mixes generate multimillion-dollar revenues, being a product of international synergies and the natural appeal...