Methodik für Erfassung und Bewertung von emotionalem Kundenfeedback für variantenreiche virtuelle Produkte in immersiver Umgebung
This work describes a methodology for customer-centered selection of solutions for future product in the concept stage using their virtual representation. It integrates the technology of Virtual Reality and the emotions research into the parallel and interdependent processes of product development a...
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Main Author: | |
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Format: | Electronic Book Chapter |
Published: |
KIT Scientific Publishing
2013
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Series: | Reihe Informationsmanagement im Engineering Karlsruhe / Hrsg.: Karlsruher Institut für Technologie, Institut für Informationsmanagement im Ingenieurwesen (IMI)
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Subjects: | |
Online Access: | DOAB: download the publication DOAB: description of the publication |
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Summary: | This work describes a methodology for customer-centered selection of solutions for future product in the concept stage using their virtual representation. It integrates the technology of Virtual Reality and the emotions research into the parallel and interdependent processes of product development and market research, in order to enable the acquisition of relevant emotional feedback during interactive product experiencing. |
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Physical Description: | 1 electronic resource (VII, 367 p. p.) |
ISBN: | KSP/1000030530 9783866449305 |
Access: | Open Access |