Sustainable Tourism Marketing

• Main Author: Marine-Roig, Estela (auth)
• Other Authors: Martin-Fuentes, Eva (auth), Daries Ramón, Natalia (auth), Cristobal-Fransi, Eduard (auth), Ferrer-Rosell, Berta (auth)
• Format: Electronic Book Chapter
• Language: English
• Published: MDPI - Multidisciplinary Digital Publishing Institute 2020
• Subjects: halal-friendly image; Cultural tourism; social problems; perceived risk; Malaysia; hotel industry; exotic local culture; brand loyalty; cultural distance; subjective knowledge; Malaysia Airlines; socio-cultural factors; return on investments; preventive conservation; sense of home; loyalty; tourism intention; flamenco tourism; sustainability; urbanization; cultural heritage; lean canvas; emotional experiences; Muslim tourism; lean startup; Islamic religiosity; perceived inconveniences; attitude; tourism marketing; tourism; guest house; Flamenco art; intangible cultural heritage; Pakistan; attachment to place; destination marketing organization; Slovakia; usefulness of public opinion; effectiveness; path analysis; value cognition; satisfaction; sustainable tourism; non-Muslim destination; cultural tourism; tourist behavior; purchase intention; environment; online marketing; brand image; cultural tourist; air disaster; marketization; destination management
• Online Access: DOAB: download the publication; DOAB: description of the publication

Summary

In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.

Physical Description

1 electronic resource (204 p.)

ISBN

books978-3-03928-683-6
9783039286829
9783039286836

Access

Open Access